by Simon Cousins | Oct 3, 2012 | market intelligence
Jez Frampton, CEO of Interbrand, followed Fareed Zakaria in the morning session of day-2 of the 9th World Business Forum with a presentation his company’s latest Interbrand report, released yesterday. “Great branding is business strategy brought to...
by Simon Cousins | Feb 10, 2010 | branding, China business
An introductory note from the author: Firstly, ladies and gentlemen, it should be made clear that everything in this post is discussed within the scope of the Chinese marketplace, and that the opinions expressed herein are mine personally. Brand is an interesting...