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Content marketing is storytelling

Content marketing is storytelling

by Simon Cousins | Oct 9, 2022 | PR and strategic communications

In today’s digital age, content marketing has become an essential tool for organizations to reach their target audience and achieve their communications goals. But what exactly is content marketing? Some might say it’s just a fancy term for storytelling....
Proactive or reactive PR? We say, both.

Proactive or reactive PR? We say, both.

by Simon Cousins | May 20, 2022 | PR and strategic communications

Public relations (PR) is an effective tool for organizations to communicate with their stakeholders, build brand reputation, and manage their image. PR can be proactive or reactive, and understanding the difference between the two is crucial for effective...
Welcome to the pandemic. Get your Zoom act together!

Welcome to the pandemic. Get your Zoom act together!

by Simon Cousins | Jan 6, 2021 | PR and strategic communications

The COVID-19 pandemic has changed the way we do business and interact with each other. With lockdowns, social distancing, and remote work becoming the norm, video conferencing platforms such as Zoom have exploded in popularity. As the world adjusts to this new...
During COVID-19, public relations has never been more important

During COVID-19, public relations has never been more important

by Simon Cousins | Sep 9, 2020 | PR and strategic communications

The COVID-19 pandemic has brought the world to its knees, and businesses have been hit particularly hard. With lockdowns, social distancing, and a shift to remote work, companies have had to adapt quickly to stay afloat. The role of public relations has never been...
DOMAINfest Auctions Take $5.25 Million, 6662.com Breaks Record for 4-Number Domains

DOMAINfest Auctions Take $5.25 Million, 6662.com Breaks Record for 4-Number Domains

by Matt Johnson | Sep 27, 2016 | clients, PR and strategic communications, tech sector

Three of China’s greatest auction platforms held successful auctions at DOMAINfest @ IoN.Asia in Hong Kong last week. Total auction proceeds reached USD $5.25 million (CNY 35,020,000) and 190.com’s auction also broke the record for 4-number domain prices...

Shanghai’s First Women’s Startup Hackathon Opens Today

by Matt Johnson | Jul 30, 2016 | clients, experiential marketing, PR and strategic communications, tech sector

Women in Shanghai are building new companies this weekend as .CO and Startup Salad open the very first startup hackathon in China exclusively for women! Over the weekend, more than a dozen teams will compete to win. Three startups will receive prizes that include...
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