by Simon Cousins | Oct 9, 2022 | PR and strategic communications
In today’s digital age, content marketing has become an essential tool for organizations to reach their target audience and achieve their communications goals. But what exactly is content marketing? Some might say it’s just a fancy term for storytelling....
by Simon Cousins | May 20, 2022 | PR and strategic communications
Public relations (PR) is an effective tool for organizations to communicate with their stakeholders, build brand reputation, and manage their image. PR can be proactive or reactive, and understanding the difference between the two is crucial for effective...
by Simon Cousins | Jan 6, 2021 | PR and strategic communications
The COVID-19 pandemic has changed the way we do business and interact with each other. With lockdowns, social distancing, and remote work becoming the norm, video conferencing platforms such as Zoom have exploded in popularity. As the world adjusts to this new...
by Simon Cousins | Sep 9, 2020 | PR and strategic communications
The COVID-19 pandemic has brought the world to its knees, and businesses have been hit particularly hard. With lockdowns, social distancing, and a shift to remote work, companies have had to adapt quickly to stay afloat. The role of public relations has never been...
by Matt Johnson | Sep 27, 2016 | clients, PR and strategic communications, tech sector
Three of China’s greatest auction platforms held successful auctions at DOMAINfest @ IoN.Asia in Hong Kong last week. Total auction proceeds reached USD $5.25 million (CNY 35,020,000) and 190.com’s auction also broke the record for 4-number domain prices...
by Matt Johnson | Jul 30, 2016 | clients, experiential marketing, PR and strategic communications, tech sector
Women in Shanghai are building new companies this weekend as .CO and Startup Salad open the very first startup hackathon in China exclusively for women! Over the weekend, more than a dozen teams will compete to win. Three startups will receive prizes that include...
