by Simon Cousins | Nov 12, 2021 | branding
Your brand is the face of your company in the marketplace, and it’s crucial to make a positive first impression. At Allegravita, we understand the importance of a strong brand identity and we have the tools and expertise to help you create one. Our accomplished...
by Simon Cousins | Apr 11, 2021 | branding
The COVID-19 pandemic has brought about unprecedented changes to our lives, including the way we work and interact with each other. As we continue to navigate the “new normal” of lockdown and quarantine, it’s an excellent time to re-evaluate what...
by Matt Johnson | Jul 26, 2016 | branding, China business
Allegravita is honored to have received shout-out over the weekend from one of the world’s most renowned domainers and Chinese language experts, Kassey Lee. We’re pleased that he has highlighted one of our client’s names and that he agrees with...
by Matt Johnson | Apr 5, 2016 | Allegravita life, branding, China business, digital marketing, experiential marketing, PR and strategic communications
NEW YORK, NY – Allegravita and btrax announced today a partnership to accelerate the speed and success rate of U.S. brands entering and expanding in Asian markets. Asia contains the world’s most populous countries, two of the top nations by GDP and...
by Simon Cousins | Aug 24, 2012 | branding, tech sector
Microsoft revealed today a new revision of the company’s corporate logo. This new iteration is the first since 1987, and simplifies the previous “3D flag in motion” device and the boldly slanted Microsoft logotype lettering. The Allegravita team...
by Simon Cousins | Feb 24, 2012 | branding, China business
Yesterday during Chinese media monitoring on behalf of a sportswear client, we encountered an article published on Sina’s finance channel concerning a fake Chinese Michael Jordan sportswear brand in Fujian province. The established Chinese sportswear brand...
