Simon Cousins is a highly effective chief marketing officer (CMO), a nuanced chief communications officer (CCO), a remarkably persuasive creative director, an engaging public speaker and trainer, and our entrepreneurial co-founder.
A natural polymath, Simon quickly masters practically any client sector in remarkably short timeframes, and specializes in technical sectors. He has deep experience and comprehension of blockchain, internet infrastructure, cybersecurity, the private space sector, fintech, gaming, food and beverage and other verticals.
Simon’s marcomms specialties include PR & strategic communications (with China, Japan, Korea expertise), branding and identity (with China expertise), crisis management (with China expertise), business development & policy impact, digital marketing and information architectures, leadership development, mentorship, coaching and training. Simon is a strong copywriter and excels and finding and defining his clients’ brand voices.
Simon has 32 years’ experience as a C-level leader in marketing communications, policy and technology enterprises. He is a well-rounded leader in diverse marketing agency disciplines and an award-winning China specialist.
Born in Australia and now a US citizen, Simon lives in New York City, is devoted to his wife and kids, and enjoys his passions for high-energy particle physics, Dungeons & Dragons, EDM music composition, and cooking.
Catherine Davis is a master media strategist, expert corporate comms team leader, a highly persuasive experiential and events manager, a skilled agency operations and traffic manager, academic and educator, and our entrepreneurial co-founder.
Catherine has leveraged her deep academic sector experience in the service of her public relations and strategic communications agency, Allegravita.
As a Ph.D. candidate and a university professor, Catherine honed her understanding of the power of language and linguistics to deliver highly persuasive marketing and comms campaigns and initiatives.
She has provided project and team leadership for more than 300 clients, including Fortune 500s, public companies, governments and SMEs across Asia and the USA.
Such is her linguistic skill that she was engaged by the Chinese government’s National Institute of Education Research to develop and pilot a new, national K-12 English curriculum and teacher training. Following this successful project, she was hired by Beijing TV to train the influential broadcaster’s journalists and editors in advance of the international media onslaught that was the Beijing 2008 Olympics and Paralympics.
Born in Chile, raised in the Middle East and South America, and with most of her career divided between California, Greece and China, Catherine now resides in New York City and Wilmington Delaware with her husband and two children.
Raymond Li is our china partner and chief technology officer (CTO). Raymond and Simon have collaborated since 2003, and Raymond brought his advanced technical skills to the Allegravita team in 2005.
Raymond is our senior ranking executive for all operations in China’s mainland, Hong Kong, Macau, Taiwan and other key Asian regions.
The Allegravita team looks to Raymond for his calm technology leadership across our digital marketing portfolio of services. A graduate of Beijing Normal University, Raymond brings a rigorous scientific mind to all of his duties.
Raymond’s technical achievements are notable: In 1998, while still in school, Raymond built a famous website on CERNET (The China Education and Research Network was the first nationwide education and research computer network in China), was the webmaster of Beijing Normal University’s BBS, and was the primary sysadmin of China’s first Linux forum. Raymond designed and built the system architecture for China’s first generation K-12 educational network, as well as the design and maintenance of Shanghai’s Xuhui district education network, which has more than 200K daily users. Since 1999, Raymond has served as CTO of China’s biggest education website, www.k12.com.cn, a business so successful that the site’s Alexa rank is in the global top-2000. His technical credentials include website systems development, distributed systems design, database system build and domain systems operation.