Allegravita’s services
to drive your success
Allegravita’s services
to drive your success
Public Relations
Allegravita’s PR campaigns are powerfully proactive and reactive. We manage communications between your organization, your brands, and your audience, stakeholders, regulators, the media and the public.
We look after the campaign concept ideation, creative design, copywriting, media training, media list building and outreach, multi-channel campaign amplification, and weekly, truly excellent results reporting.
Allegravita is a PR expert, with more than 18 years of superb results in mainstream news and specialist media in the United States, Europe, and Asia.
PR is an extremely effective communications tool for companies, government enterprises, institutions and individuals to tell their story and persuade audiences to see their point of view or to action.
PR is especially valuable in the marketing of goods, services and ideas, empowering the client to amplify news. In cases of inaccuracies or misunderstandings, PR is a powerful method of correcting unhelpful sentiment.
In cases where companies or enterprises have erred, PR provides an effective method of apologizing and rectifying matters.
PR is a powerful communications tool, and PR can be used for good or nefarious purposes. Choose your PR practitioner only after ascertaining their integrity, honesty and professionalism.
Allegravita also provides crash-course and full in-person media training services, delivered with our proprietary curriculum, to help client spokespeople become effective communicators in the tricky media landscape, and for founders and executives to communicate persuasively in markets worldwide.
Content Marketing
Allegravita has mastered the science of lead-generation and brand awareness utilizing multi-platform content marketing techniques.
We copywrite and produce persuasive content and place it into carefully targeted media publications, diverse social media platforms and owned media (such as your website, your email lists, your YouTube channel, etc.) We create stories and experiences which your customers, employees and stakeholders love to share.
You have the brand hero; leave the storytelling to us. From campaign ideation through to launch, promotion and management, Allegravita is skilled at inventing creative worlds of content, telling your stories with sophisticated techniques that compel your audiences to share.
Allegravita’s award-winning content marketing professionals encompass skilled native language copywriters, creative teams, and experiential teams. Reap the benefits of sharply elevated market awareness, lead gen, deal flow and sales performance that Allegravita content marketing consistently delivers.
Digital Marketing
In 2022, It goes without saying that online and digital communications are a key element in any strategic communications plan.
Allegravita ideates and produces winning multilingual websites and microsites, ecommerce stores, electronic direct marketing (EDM) campaigns, sophisticated tracked online advertising campaigns, SEO and SEM campaigns, and custom software and database application programming (including casual mobile games for revenue and/or lead generation.)
Differentiating us from most peer agencies, we have maintained a 100% in-house software and web-dev programming team since 2004. In recent years, we have become particularly effective integrating our client’s apps and ecommerce onto diverse blockchains, including Ethereum, Solaris, Cardano and ABEYCHAIN.
We build innovative infrastructure to base your storytelling and business development campaigns upon.
Branding
Your brand is your face in the marketplace. Your brand is the single most powerful factor to create a positive first impression, and an open mind to learn more about your product, service or message.
Allegravita’s accomplished corporate identity unit provides brand conceptualization, execution, localization, and extension.
Allegravita’s corporate identity work exemplifies a conceptually sound approach to visual communications. The hundreds of corporate identities we have created, extended or localized have helped our clients to more accurately position their products and services in the marketplace, reducing their communications effort and cost and giving a sense of pride to their employees, partners and stakeholders.
Keep in mind that corporate identities — brandmarks, visual elements and boilerplate copy — which work well in Western countries can have dramatically negative effects in some international markets, and especially so in China, if not properly analyzed and localized where necessary. Allegravita is renowned as a world class Chinese and Asian brand localization expert, with hundreds of satisfied brands using our services since 2004.
Experiential
Experiential marketing (delivering compelling events and experiences to target audiences, be they VIP or the general public) are key elements of a sound strategic communications campaign.
Allegravita is skilled at the conceptual design and execution of events that enhance your messages.
Over 18 years in the United States, Europe, China, Japan, Korea and Australia, Allegravita has designed and managed events ranging from intimate luncheons to large banquets, street team pop-ups to flash mob takeovers, and conference activations to multi-thousand attendee seminars and symposia.
The key objective is that your audience’s experience is on-brand and leaves a lasting, positive impression. Many Allegravita clients would agree that our experiential marketing returns greater bang-for-buck than many other marketing investments.
Collateral
We create beautifully functional printed and digital marketing materials — media kits, brochures, white papers, books, expo materials, stationery, gifts, snackable video all the way through to broadcast quality documentaries and ads are effective tools to enhance your credibility.
Allegravita maintains a full creative design studio, operating around the clock in our New York City and Beijing offices.
The excellence of our multi-lingual copywriting and design has been proven for more than 18 years.
Video production, in particular, is a challenging marketing and communications discipline to master. From long-form documentaries which we have not only written, shot and edited but also achieved broadcast on major television networks, to corporate and training videos, animated explainers, and snackable video, we provide the mastery necessary to translate your message and objectives to this powerful medium.
Allegravita clients enjoy effective and persuasive printed and manufactured marketing collateral, produced inexpensively and accurately in the United States, Europe, China, Hong Kong and other target markets, helping you to maximize your return on investment.
Market Intelligence
Before executing their plans, Allegravita clients benefit from comprehensive market evaluations, which help to clarify exactly what parts of a commercial offering are attractive to which market segments, and why.
Market intelligence also guides the creation, extension and localization of our clients’ brands, ensuring that they’re as effective as possible in today’s highly dynamic marketplace of ideas.
Allegravita’s market intelligence unit also produces regular explainers, infographics, white papers and essays for general and specialist release.
Never underestimate the importance and power of accurate and independent market intelligence. Contact us to discuss your needs.
Our clients.
Our clients.
Allegravita has supported a vast number of clients over our 20 years.
Please look over our credentials, and do get in touch with us to discuss how our experience could help drive your business objectives.
Architecture & Civil Engineering
- ARUP Engineering China
- Asia Project Link
- BVN Bligh Voller Neild
- CCDI
- Cox Group
- Diane Bernstein Design
- Dickson Rothschild
- Design Landscapes
- Hyder Consulting Hong Kong & China
- Parsons Brinckerhoff
- PTW Architects
- UAI (United Architects International)
- Woods Bagot
Arts & Entertainment
- 798 Art Zone Beijing
- Art Plus LIC NYC
- Beijing Playhouse
- Carlo Aspri
- Hayoon Jay Lee
- Jed the Fish of KROQ
- Kev Rodgers
- Misha Seeff
- MJ Songstress
- MyMy Music
- LIC ARTS OPEN Festival NYC
- Niko Brim
- Orestes Gonzalez
- Reis Studios NYC
- VMUSIC!
- Vū Technologies
Automobile
Banking, Finance, Insurance
- ACComplish Accountancy
- AIMS Home Loans
- AON Asia
- Association of BTA Bank and Astana Finance Kazakhstan (ABBA)
- Australian Private Capital Investment Group
- Bank of China
- Bulk Bully Consulting
- China UnionPay
- EirthPay
- GPR Asia
- Harvest Capital Partners
- Lowes Wealth Management
- National Australia Bank
- New Wave Capital
- SAI Asia
- UBS
- Valet Tax Services
- Zurich
Blockchain, Crypto, DeFi, GameFi
- ABEY Foundation
- ABEYWORLD
- AIBC
- DazedDucks Intergalactic Club
- FANTASE.IO
- Puppy Planet
- The Summon Platform
- The Summon Foundation
- XP.NETWORK
- XSWAP
- ZBX
Building Materials
Clothing & Footwear
Consumer Electronics
Construction
- Bovis Lend Lease
- Project and Development Services Australia
Education
- Admissionado
- American Montessori Society
- Australian International School of Beijing
- British School of Beijing
- China National Institute for Education Research (CNIER)
- Dalton International
- Eton Kids China
- Kinstar International Bilingual School Beijing
- Need4Reading
- Pan Pacific Training
- Queens Paideia School NYC
- Southbank Institute of Technology
- Yew Chung International School of Beijing (YCIS)
Energy
Event Management and Services
- 8+1 International
- The Capital Group
- Contemporary International
- The Corporate Butterfly
- David Atkins Enterprises
- Eco Expo Interational
- The Electric Canvas
- FCT Flames
- Looksport
- Maxxam International
- M-Tix
- Planet Event Services
- Sportaccord
- Stadia China
FMCG
Food & Beverage
Food Safety
- Beijing Food Authority
- NSW Food Authority
- Safe Food NSW
Furniture and Fittings
- Green Office Alliance
- Haworth
- Interface Flor
- Owens Corning
- Philips Lighting
Government
- Abu Dhabi Tourism Authority
- Australian Capital Territory Government
- Australian Department of Foreign Affairs and Trade (DFAT)
- Australian Department of Industry, Tourism and Resources
- Australian International Sporting Events Secretariat (AISES)
- Australian Trade Commission (Austrade)
- Beijing Organising Committee for the Games of the XXIX Olympiad (BOCOG)
- Beijing Food Authority
- BTV Beijing Television
- CCTV China Central Television
- China Association of Sports Medicine
- China National Institute for Education Research (CNIER)
- Greek National Tourism Organisation
- Greenwich London Council
- Kunshan City Government Mayor’s Office
- Senator Kate Lundy
- NSW Department of Industry & Investment
- NSW Department of State and Regional Development
- NSW Food Authority
- PRIMEX NSW
- Safe Food NSW
- Slovenian Tourism Board
- Sydney Beijing Olympic Secretariat (SBOS)
- Sydney Olympic Park Authority
- Tieling City Government Mayor’s Office
- Tourism Austria
Healthcare
- American Century Medical Group
- Caraway Health
- China Association of Sports Medicine
- Healthe
Hospitality
- Cafe Europa Beijing
- Capital Club Beijing
- Langham Hotels International
- Marriott China
- The Royal Exchange of Sydney (est. 1851)
Industrial & Scientific
- Data Acquisition Networks
- Global Bionic Optics (GBO)
- InfinityOptix
- Magnetic Automation
- Warp Optics
Internet & Domain Names
- .ART Registry
- Aruba S.p.A.
- Australian Internet Industry Association (IIA)
- CentralNic
- .BIZ Registry
- .CEO Registry
- .CLOUD Registry
- .CLUB Domains
- .CO Registry
- DOMAINfest.Asia
- The Domain Name Association (The DNA)
- Dumpling Domains
- EachNic
- .FANS Registry
- Famous Four Media
- .GLOBAL Registry
- GMO Internet Group
- HostingCon China
- ICANNWiki
- ICM Registry
- KNET
- Kurt Pritz Consulting
- .LA Registry
- MMX (formerly known as Minds + Machines)
- NamesCon
- Neustar
- .NYC
- Radix
- Rightside
- Sedo
- .SHOP Registry
- TLD Registry (Dot Chinese Online & Dot Chinese Website)
- Top Level Design
- UK Creative Concepts
- ZDNS
Mining, Minerals & Resources
Non-Profit & NGO
- Australian Chamber of Commerce (AustCham) Beijing
- Australian Chamber of Commerce (AustCham) Hong Kong
- Australian Chamber of Commerce (AustCham) Shanghai
- Brooklyn Business Center at Bed-Stuy Restoration Plaza
- Canberra Business Council
- China Exploration & Research Society
- Coalition for Epidemic Preparedness Innovations (CEPI)
- CouldYou?
- Great North Innocence Project
- Hip Hop Public Health
- Longfellow Business Association
- Midtown Brandywine Neighbors’ Association (Delaware)
- New York CannaBusiness Chamber of Commerce
- Royal Agricultural Society of NSW (Australia)
- Second Harvest Heartland
- WhyHunger
Petcare
Public Relations, Advertising and Marketing Services
Publishing
- The Australian
- Beijing This Month
- BREITTS Inc.
- Business Beijing
- China Connections
- Construction Economy
- Dymocks Booksellers
- News Corporation
- Sydney Morning Herald
- Daily Telegraph
- The Times of India
- WIN.gg
Real Estate
- Almara Condominium
- Beijing State-Owned Asset Management Corporation
- Best Chain Retail Development and Management
- Fashion City Beijing Development Corporation
- Gateway Plaza Beijing
- GTC Kardan
- Jones Lang Lasalle China
- Renovera
- RREEF Deutsche Bank Property Trust
- Tsinghua Science Park
Retailing
- Bluecorn Beeswax
- Global Mart
- Quickprint Beijing
Recruitment
Research Services
Security
Software
Sport
- Anti-Wave
- Athletics Australia
- Australian International Sporting Events Secretariat (AISES)
- Australian Olympic Committee
- Australian Weightlifting Federation
- Beijing Organising Committee for the Games of the XXIX Olympiad (BOCOG)
- China Association of Sports Medicine
- Grand Slam International
- Steve Hooker
- Ian Thorpe
- Ballong Lee
- Melbourne International Tennis School
- Physics Skateboarding NYC
- Rowing Australia
- Speedo
- Stadia China
- Sydney Beijing Olympic Secretariat (SBOS)
- Sydney World Masters Games Organising Committee
- Triathlon Australia
Telecommunications
Television
- BTV Beijing Television
- CCTV China Central Television
- SBS Special Broadcasting Services Television Australia
- Seven Network Australia
Toys and Premiums
Tourism
- Abu Dhabi Tourism Authority
- Greek National Tourism Organisation
- Helen Wong’s Tours
- Tourism Austria
- Slovenian Tourism Board
Transportation
- AUSTRICS
- China Transportation Development Corporation (CTDC)
- SmartTrans
Wine Producers and Marketing
- Ascella Pure Wines
- Audrey Wilkinson Vineyard
- Belgravia Wines
- Brokenwood Wines
- Calais Estate Wines
- Cameron Hughes Wines
- Chalkers Crossing
- Cranswick Wines
- Cumulus Wines
- Keith Tulloch Wine
- Mayfield Vineyard
- Mudgee Wines
- Printhie Wines
- Robert Stein Wines
- Ross Hill Wines
- Thistle Hill Vineyard
- Union Bank Wine Bar & Wine Store
- Windowrie Wines
Case studies.
Case studies.
Allegravita has provided PR and strategic communications to more than 250 client organizations since 2003.
Our work has included a surprisingly broad range of industry sectors, including accounting, agriculture, AI and machine learning, architecture, banking and finance, beverages, blockchain sector and services (including DeFi, GameFi and NFT), building materials, civil engineering, construction, dairy, education, energy, esports, event management, fashion, fast food, FMCG, food safety, footwear, furniture, gaming, gourmet foods, government, healthcare, hospitality, industrial monitoring, insurance, medical and dental, mining and resources, music, non-profits and NGOs, olympics and paralympics, optics, organics, parking, pet foods, pharmaceutical, public relations, publishing, real estate, retailing, recruitment, research services, restaurants and bars, security, software, sport, supermarkets, taxi services, telecommunications, television, theatre, toys, tourism, transportation services, wine, and others.
Its a hallmark of Allegravita’s professionalism to quickly and completely grasp the imperatives and dynamics of our clients’ diverse industry sectors.
We’re proud to present a range of case studies below. Please don’t hesitate to get in touch with us to discuss how our experience could help drive your business objectives.

CASE STUDIES BY DISCIPLINE
MULTI-DISCIPLINARY CAMPAIGNS
- Allegravita’s Domain Name Sector Credentials 2017 (video opens in YouTube)
- ADX China reboot & IPO prep
- .ART China market entry
- Aruba’s .CLOUD China market entry
- Domain Name Association integrated campaign
- DJ Jed The Fish: Legacy and Reboot
- GMO’s .SHOP China market entry
- Neustar: .CO & .BIZ in China
- Queens Paideia School brand and marketing reboot
ACTIVATION
ADVERTISING
COLLATERAL
CONTENT MARKETING
- Inventing Hou Mimi, .CLUB’s monkey mascot – Case Study (animated, opens in YouTube)
- The power of testimonials to drive early adoption (.law) (animated, opens in YouTube)
- Celebrating .shop’s partnership wtih the city of Yiwu with a custom WeChat game (animated, opens in YouTube)
- Woods Bagot China PR and business development
CORPORATE IDENTITY
CORPORATE SERVICES
CRISIS COMMUNICATIONS
EXPERIENTIAL MARKETING
- .boston Hatch 57 Activation Campaign- Case Study
- Gatorade activation in Chinese middle schools
- GMO .SHOP Partner Appreciation Gala in Xiamen 2017 (video opens in YouTube)
- National Australia Bank and China UnionPay at the Great Hall of the People
- Neustar at Alibaba Yunqi Computing Conference – Case Study
- Neustar Booth at Alibaba Yunqi Computing Conference (video opens in YouTube)
- .CO at the GDS China 2017 Conference (video opens in YouTube)
- NSW Industy & Investment in China
- Ouzo of Plomari branded and launched in China
- Royal Agricultural Society of NSW – China Case Study
- Royal Borough of Greenwich investment promotion during Beijing 2008 Olympics
- Woods Bagot China PR and business development
MARKET INTELLIGENCE
PUBLIC RELATIONS
- Acquity Group – Case Study
- Allegravita and the Beijing 2008 Olympics – Case Study
- BTV (Beijing TV) – Case Study
- .CLUB Lucky Number Domain Name Auction (China) 2016 (animation opens in YouTube)
- .CO Startup Ambassador Vera Wang’s announcement event in NYC (video opens in YouTube)
- National Australia Bank and China UnionPay at the Great Hall of the People
- NSW Industy & Investment in China
- Ouzo of Plomari branded and launched in China
- Royal Agricultural Society of NSW – China Case Study
- Royal Borough of Greenwich investment promotion during Beijing 2008 Olympics
- SinoGold fatality Case Study
- Woods Bagot China PR and business development
CASE STUDIES BY SECTOR
ARCHITECTURE, CIVIL, CONSTRUCTION, PROPERTY
ARTS & ENTERTAINMENT
ASSOCIATIONS
EDUCATION
FINANCE
FOOD AND BEVERAGE
GOVERNMENT CHINA
GOVERNMENT OTHERS
MINING, MINERALS & RESOURCES
SPORT AND OLYMPICS
TECHNOLOGY
- Allegravita’s Domain Name Sector Credentials 2017 (video opens in YouTube)
- ADX China reboot & IPO prep
- .ART China market entry
- .ART’s First China Parner Roadshow (animation opens in YouTube)
- Aruba’s .CLOUD China market entry
- China State Council’s CONAC-SCOPSR Commercial Support – Case Study
- .CLUB Lucky Number Domain Name Auction (China) 2016 (animation opens in YouTube)
- .CO Startup Ambassador Vera Wang’s announcement event in NYC (video opens in YouTube)
- .CO at the GDS China 2017 Conference (video opens in YouTube)
- Inventing Hou Mimi, .CLUB’s monkey mascot – Case Study (animation opens in YouTube)
- GMO’s .SHOP China market entry
- GMO .SHOP Partner Appreciation Gala in Xiamen 2017 (video opens in YouTube)
- Celebrating .shop’s partnership wtih the city of Yiwu with a custom WeChat game (animation opens in YouTube)
- Activating China for .shop with a custom developed WeChat game (animation opens in YouTube)
- The power of testimonials to drive early adoption (.law) (animated, opens in YouTube)
- Neustar: .CO & .BIZ in China
- Neustar at Alibaba Yunqi Computing Conference- Case Study
- Neustar Booth at Alibaba Yunqi Computing Conference (video opens in YouTube)
- MMX-GoDaddy OOH ads for .boston launch 2017
Hire a Fractional Chief Marketing Officer
The Allegravita team is ready to support your growing brand by acting as your fractional CMO.
Before you are ready to hire a CMO or full marketing department, Allegravita can provide expert strategy and executive leadership for a fraction of the cost and the risk. When time comes to build out your inhouse team, handover and mentorship by Allegravita transfers knowledge and best practice techniques.
Our proven expertise across industries and disciplines can give you the confidence that we can run a strategically-sound, data-driven, and creative marketing programs while remaining flexible to your business needs.
Ready to get started?
Ready to get started?
Schedule a no-cost, no-obligation consultation with Allegravita today.
Schedule a no-cost, no-obligation consultation with Allegravita today.