by Simon Cousins | Mar 5, 2012 | China business
The notorious “Jordan vs. Jordan” (NBA legend Michael “Air” Jordan and sons versus Chinese company Qiaodan Sports) case is now grinding slowly through the Chinese courts. Here’s a quick update from Allegravita’s Beijing-based research...
by Simon Cousins | Feb 24, 2012 | branding, China business
Yesterday during Chinese media monitoring on behalf of a sportswear client, we encountered an article published on Sina’s finance channel concerning a fake Chinese Michael Jordan sportswear brand in Fujian province. The established Chinese sportswear brand...
by Simon Cousins | Apr 14, 2008 | China business
The protection of Intellectual Property Rights (IPR) was a major chapter during China’s negotiations with the World Trade Organization (WTO) prior to its accession in 2001. Since then many reforms and improvements have been made and the Chinese government heavily...