by Simon Cousins | Oct 3, 2012 | market intelligence
During his talk at World Business Forum 2012 in NYC, Interbrand CEO Jez Frampton chatted with Nissan EVP Andy Palmer and Adobe CMO Ann Lewnes on stage. I wanted to share a couple of interesting insights presented by Nissan’s Mr Palmer. Nissan asks its engineers...
by Simon Cousins | Feb 10, 2010 | branding, China business
An introductory note from the author: Firstly, ladies and gentlemen, it should be made clear that everything in this post is discussed within the scope of the Chinese marketplace, and that the opinions expressed herein are mine personally. Brand is an interesting...