by Simon Cousins | Aug 28, 2012 | China business
Allegravita’s first Chinese Takeout covered the absolute basics concerning China as a new market for your business, product or service. Our second Chinese Takeout covered the yearlong schedule of vacations and holidays in China, forming a template for the best...
by Simon Cousins | Aug 24, 2012 | branding, tech sector
Microsoft revealed today a new revision of the company’s corporate logo. This new iteration is the first since 1987, and simplifies the previous “3D flag in motion” device and the boldly slanted Microsoft logotype lettering. The Allegravita team...
by Simon Cousins | Feb 10, 2010 | branding, China business
An introductory note from the author: Firstly, ladies and gentlemen, it should be made clear that everything in this post is discussed within the scope of the Chinese marketplace, and that the opinions expressed herein are mine personally. Brand is an interesting...