by Simon Cousins | Jun 14, 2012 | China business
Since establishing our first North American office in NYC about a year ago, we’ve often been asked by new US-based clients for a “back to basics” overview of today’s China. We’re normally accustomed to providing deeper and narrower market...
by Simon Cousins | Feb 24, 2012 | branding, China business
Yesterday during Chinese media monitoring on behalf of a sportswear client, we encountered an article published on Sina’s finance channel concerning a fake Chinese Michael Jordan sportswear brand in Fujian province. The established Chinese sportswear brand...
by Simon Cousins | Feb 3, 2011 | PR and strategic communications, tech sector
It was with great anticipation that Allegravita’s digital communications team logged onto YouTube today, to see Google officially show its Android 3.0 “Honeycomb” operating system for tablet computers. We are, after all, deeply interested in...
by Kane Gao | Jan 17, 2011 | China business
If you’re a company taking your first steps into the Chinese marketplace, don’t experience disruption to your business plans due to lack of planning around the Chinese mainland’s unique (and entirely government mandated) holiday calendar. For new...
by Simon Cousins | Jan 17, 2011 | China business
If you’re like most of our clients, you want to enter and prosper in the Chinese marketplace with a product or service which is presented — calibrated, if you wish – to Chinese cultural expectations. You want to avoid confusing your market by...