One of our most revered clients is the industry leader in a disruptive and innovative optics technology. While they are not without their share of challenges faced by start-ups in a phase of economic strife, they are adored by the Allegravita team for their constrained and balanced energy. We love working with them, and we enjoy the chemistry

They are, in many ways, an “ideal client”.

While the “ideal client” may not be defined by a universal standard in business relationships, one quality consistently stands above others: trust.

When a client faithfully relies on their agency to provide sensible guidance, the “opinionated” approach to design disappears. The process is no longer about style or personal preference; now, it’s about facts and compelling, simplified and branded information. The client is empowered to describe their product or service through organised material, and since this makes their job easier, they are happy.

At Allegravita, we are quick to suggest refreshing a stagnant concept, and persistent to defend a brand’s history when the client proposes visual changes to match internal habits, but we always begin by making sure the execution is effective. In this stage of consideration, we have to manage our clients’ expectations. Our clients respond well to this. They may rush forwards with a new recommendation, but they’re just as quick to put their excitement on hold and weigh the costs, advantages, and effort required, while still trusting us to make the best options available.

Article by Joel Danielson, Allegravita’s Art Director