Our blog.

December 18, 2007
By: Simon Cousins

Our new website goes live today

Thanks to the hard-working and creative efforts of our internal website team (principal of which are our Art Director Olivia Ye, Account Manager Melanie Ho, and Corporate Services Manager Anja Knass) we launched our new website today.

In an effort to get it up fast (our new branding is only a few months old) we opted for Flash/Shockwave for version 1. Hence, it is simple but complete.

In the 9 years that I’ve been responsible for client’s interactive marketing work, I’ve learned to keep the number of features limited to clearly defined version releases. Feature-creep invariably means death (or permanent disability) to an interactive project. Always best to get an achievable target up in the time and budget allocated, then to re-scope and add more features as stand-alone projects.

Going forward, we’ll be launching our matching Chinese language version, followed by a re-write in Web 2.0 technologies du jour. We may expose part of our internal media database at some stage, and we’ll be sure to keep this blog updated with our observations on doing PR and strategic comms in China and Hong Kong.

Article by Allegravita’s founder, Simon Cousins

TAGS: web
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