Beijing, 1st June 2009 – The Green Office Alliance has appointed Beijing-based Allegravita as its PR and strategic communications agency. The Green Office Alliance is the world’s first multi-company green building and furnishing products alliance.
Following a competitive pitch, Allegravita appointment – for PR, corporate identity development, digital marketing and experiential marketing – was made in order to support the GOA’s market introduction, strategically position its brand and publicize the initiative to key opinion leaders and decision makers in China’s architecture, building construction, interior design and real estate industries.
The GOA consists of four global leaders in sustainable commercial interiors: Haworth, InterfaceFLOR, Owens-Corning and Philips. It is has been formed as a collective of like-minded companies promoting sustainability and green practices in the workplace. The GOA’s primary objective is to elevate the levels of sustainability in commercial offices and buildings.
The official launch of the GOA will be made at Beijing’s Eco Expo on June 17th, 2009.
The GOA offers designers, owners and users of commercial interiors a continuum of a high-quality, cost efficient and environmentally sustainable furniture, fittings and building products. Used together, a commercial interior which utilizes products from the GOA helps to reduce negative impacts on the environment as well as achieving excellent occupant satisfaction.
Allegravita’s Amy Meng, an expert in innovative and environmental-friendly construction sector marketing services in China will head the account from Allegravita’s Beijing office.
About the Green Office Alliance’s member companies
Haworth, Inc.
Haworth partners with local suppliers, environmental experts, customers and the community across Asia Pacific, The Middle East and Latin America to innovate world-class practices in product design and sustainability.
As a leader in office furniture and architectural interiors with a worldwide presence, Haworth products are informed by a lifetime of global learning. We have nurtured a corporate culture committed to superior customer service, environmental responsibility, and engineering innovation.
Haworth has been a pioneer in the China market as the first multinational office furniture company to establish its own manufacturing facility eleven years ago in Shanghai. Haworth made another first when we moved our Regional Headquarters from the Puxi zone of Shanghai to the fast growing Pudong zone. The Haworth Organic Workspace is now in the tallest building in Asia, The Shanghai World Financial Centre. Haworth Ideation Group is Haworth’s research unit that aligns organizations with their goals and visions.
InterfaceFLOR
InterfaceFLOR is the largest modular carpet manufacturer in the world. With over 30 years of global experience, our goal is to provide you with innovation, beauty, performance, service, value and environmentally responsible products and processes in every 50cm*50cm tile.
At InterfaceFLOR, we’ve made it our mission to go way beyond green product
attributes. Every creative, manufacturing and building decision we make is intended to help us achieve zero environmental footprint by 2020 and give you the most fashionable, high performing and environmentally well-rounded products in the industry. And we call it Mission Zero.
Owens Corning
Owens Corning, the inventor of fiberglass, is a world leader in building materials systems and composite solutions, delivering a broad range of high-quality products and services.
We define sustainability as meeting the needs of the present without compromising the world that we leave to the future. This approach to business energizes our people, creates growth opportunities for our customers and drives value for our shareholders.
To accomplish that, we focus on three strategic initiatives:
1 Greening our operations- achieving specific environmental footprint reductions
2 Greening our products – continuously improving the life-cycle impact of our products
3 Accelerating energy efficiency improvements in the built environment
Sustainability at Owens Coring is a journey of continuous improvement. We believe that the world is a better place thanks to our many products and services that help conserve energy and other precious resources. Owens Corning makes the world more energy efficient.
www.owenscorning.com
www.owenscorning.com.cn
Philips
Philips is no. 1 in the global lighting market, and part of Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI). As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”.
Sustainability is one of the focal points of our strategy, and we use our expertise to help combat global challenges – i.e. climate change – by offering business solutions in all markets that reduce our ecological footprint and enhance social equity.
Philips was the first to introduce the energy-saving light bulb back in 1980. Our latest EcoVision program, which is our fifth multi-year plan, seeks to make our product portfolio ever more efficient, and sets targets to expand our investments in Green Innovations, increase revenues from green products, and improve the energy efficiency of our facilities.
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