Social media enthusiasts gathered at the Apple Store in Sanlitun Village on April 16 with the common goal of unlocking Foursquare’s coveted Swarm badge. A small group soon grew to more than 50 people, all of whom had a mobile device in their hands.
The Foursquare Day 2010 badge
And then… we did it. The Swarm Badge was unlocked for the first time in five thousand years of Chinese history on Foursquare Day 2010 in Beijing.
A group of Allegravita’s clients and friends (new and old) trekked down to FUBAR speakeasy, where the Foursquare Day celebrations continued.
Allegravita’s Art Director Joel Danielson (@lhiver) took on Mayoral duties for the Beijing Swarm end.
Lucky Charlie Flint (@charlieflint) won himself one of three prize options in the Allegravita’s Foursquare Day draw:
1. Logo design
2. Business card design
3. Outdoor photoshoot – 5 final images with basic retouch
So what do you say Beijing? Now that most of us have gotten our Swarm badge, Super Swarm in 2011? 😉
Allegravita was enormously proud to have facilitated the world’s first “social media holiday” in the capital of the world’s most populous nation. Many thanks to our friends and colleagues for supporting this fun initiative!
Foursquare Day 2010 Beijing swarm party – monitoring the check-ins
Foursquare Day 2010 Beijing swarm party – checking in with Foursquare Day founder Nate Bonilla-Warford
Foursquare Day 2010 Beijing swarm party prize winner Charlie Flint
Foursquare Day 2010 Beijing swarm party – Jim Boyce (BeijingBoyce) after finding out he didn’t get his Swarm badge!