Our blog.

February 14, 2019

Premium domain auction on Alibaba

Alibaba Group is China’s number one e-commerce powerhouse, propelled by multiple business arms, most significantly Taobao, which has become the synonym of online shopping in the Chinese-speaking universe. On top of that, it also owns Aliyun, one of the country’s leading domain names registrars. Therefore, it’s natural that Alibaba combines the two and creates its own premium domain name auction platform.

Taobao has a dedicated auction platform, where domain names have their own category. It was actively used by Aliyun from 2015 to 2016, when the domain name market in China was at its peak.

Now Aliyun has its own domain trading platform, facilitating transactions between third party buyers and sellers. The platform is more flexible, offering both auction and buy-it-now services, with the latter seemingly constituting the majority. Right now there are roughly 88 million names listed for sale, covering both conventional TLDs (e.g. .com, .cn, etc.) and new gTLDs such as .xin, .shop, and .vip. Those interested in finding the best deal should feel free to dig in and explore.

Allegravita has been working for years closely with world-leading registries and registrars in the Chinese market. Don’t hesitate to consult us if you need help with domain name investment in China.

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