Public Relations

Allegravita is expert in Chinese public relations, with more than 12 years of superb client outcomes in Chinese media and commercial marketplaces.
Allegravita defines public relations as the art and science of proactively and reactively managing the communications between the client organisation and its audience, stakeholders, regulators, the media and the public.
PR is an extremely effective communications tool for companies, government enterprises, institutions and individuals to more broadly tell their story.
PR is especially valuable in daily commercial marketing for goods, services and ideas, empowering the client to amplify news. In cases of inaccuracies or misunderstandings, PR is a powerful method of correcting those unhelpful opinions.
In cases where companies or enterprises have erred, PR provides an effective method of apologizing and rectifying matters.
PR in China is a powerful and sometimes misunderstood communications discipline. PR can equally be used for good or nefarious purposes. Choose your PR practitioner only after ascertaining their integrity, honesty and professionalism.

Our heartland is generating positive Chinese media coverage.


Beautiful and functional printed and digital marketing materials — media kits, brochures, white papers, books and booklets, exhibition materials, corporate stationery, gifts — are a highly effective tool to enhance clients’ credibility and presence in the China market. We often counsel our clients to think of China as a “more is more” market (“less is more” is counter-productive and communicates unhelpful and unflattering values for foreign brands in China).
Allegravita has maintained a full creative design studio, operating around the clock from our Beijing and New York City offices. The excellence of our multi-lingual copywriting and design has been proven for more than 12 years.
Allegravita clients enjoy highly effective and persuasive marketing collateral, produced inexpensively and accurately in China, Hong Kong and other target markets, helping them to maximize their China return on investment.

Premium domain name industry leader Sedo hired us for a refreshed new look to their sales collateral.


A key element of public relations in all parts of the world is media relations. In China, media relations occupies more than half of the effort we exert across all of our aggregated PR work.
The Chinese media represents both great risk and great opportunity. With deft strategic planning — made possible by deep understanding of the Chinese state-run media sector’s daily imperatives, long and strong relationships with hundreds of key media editors and senior journalists, and 360° grasp of the client’s objectives — Allegravita clients enjoy exceptionally positive and targeted media coverage through the China region.
Allegravita also provides short-form and longer-form media training services, delivered with our proprietary curriculum, to help client spokespeople become effective communicators in the tricky China media landscape.

With our coaching we can help anybody sound professional and respectable in China



A company’s corporate identity is their face in the marketplace. Corporate identities are the most powerful single element to set positive first impressions.
Corporate identities — brandmarks, visual elements and boilerplate copy — which work well in Western countries can have dramatically opposite effects in China, if not properly analysed and localized where necessary.
Allegravita’s corporate identity work exemplifies a conceptually sound approach to visual communications. The hundreds of Corporate Identities we have designed and localized for China have helped our clients to more accurately position their products and services in the marketplace, reducing their communications effort and cost and giving a sense of pride to their employees, partners and stakeholders.

Our corporate identity work results in highly persuasive and conceptually sound brands that accurately communicate to Chinese markets and audiences.

Event Design

Staging and hosting events is a key element of a sound PR or strategic communications campaign. Allegravita is skilled at the conceptual design and execution of events that enhance our clients’ messages.
Events range from intimate luncheons and mid-sized banquets through to multi-thousand attendee seminars and symposia. The key objective is that your audience’s experience is on-brand and leaves a lasting, positive impression.  We often remind our clients that in China, an event is more like the first step rather than the last step in the communications program.

Show your brands true colors with our stellar event design!


It goes without saying that online and digital communications are a key element in any strategic communications plan.
The Chinese internet is unlike any other. Consumers view the Chinese web as a place that they can feel freer and more empowered than in most other social situations. Sophisticated marketing and communications can be delivered to targeted audiences via online communities.
Allegravita is skilled at conceptualizing and producing websites and microsites, electronic direct marketing (EDM), social media campaigns in diverse Chinese online communities, and custom software and database applications.

Digital Marketing is just as valuable, if not more valuable, in China as in anywhere else in the World. So get it done right the first time by the experts!


Regardless of two decades of “reform and opening-up”, China remains a “black box” in all but a few industry sectors. As the Chinese government controls practically all statistics on the economy and consumer behavior, useful data is difficult to find, let alone rely upon.
Before acting in China, Allegravita clients benefit from comprehensive market evaluations, which help to clarify exactly what parts of a commercial offering are attractive to what market segments, and why. Additionally, market intelligence guides the localization of our clients’ brands, ensuring that they’re as effective as possible in what is a very different marketplace mindset.
Allegravita’s market intelligence unit also produces regular explainers, infographics and Slideshares for general release.
Never underestimate the importance and power of accurate and independent market intelligence.  Contact us to discuss your needs.

One of Allegravita many papers outlining the process of getting into the Chinese marketplace.


Many Allegravita clients enjoy such success with their China market entry that they take the decision to incorporate in China or Hong Kong.
Allegravita’s corporate services team have supported successful incorporations of Hong Kong limited liability companies, Chinese registered offices, Chinese wholly-foreign owned enterprises (WFOEs) and even China-foreign joint venture enterprises.
Our corporate services have been trusted to establish companies and back-office operations by small exporters all the way up to publicly traded companies.
Allegravita’s corporate services also provide full regulatory compliance services packages, corporate office searches and lease negotiations, IP protection strategies and tax planning.

Excerpt from Allegravita’s detailed overview of the WFOE application process.