Our blog.

September 09, 2020

During COVID-19, public relations has never been more important

The COVID-19 pandemic has brought the world to its knees, and businesses have been hit particularly hard. With lockdowns, social distancing, and a shift to remote work, companies have had to adapt quickly to stay afloat. The role of public relations has never been more important, or crucial, for businesses during this time.

As businesses scramble to adjust to this new normal, the way they communicate with their stakeholders has become more important than ever. The public is seeking reliable information about the pandemic, and companies must be able to communicate with them effectively. This is where public relations comes in. A strong public relations strategy can help companies build trust with their stakeholders, communicate their response to the pandemic, and position themselves as leaders in their industry.

Allegravita is a world-leader in COVID-19 era public relations and strategic communications work. With a team of experienced professionals, Allegravita has helped companies navigate the complexities of the pandemic and communicate effectively with their stakeholders. From developing crisis communications plans to managing media relations, Allegravita has the expertise to help companies succeed in these challenging times.

One of the biggest challenges companies have faced during the pandemic is the need to communicate transparently and quickly. The public is looking for answers, and companies must be able to respond in real-time. Allegravita has helped companies develop effective crisis communications plans that allow them to respond quickly and effectively to any situation. This has helped companies build trust with their stakeholders and maintain their reputation during this difficult time.

Another challenge companies have faced is the need to maintain their brand image and reputation during the pandemic. Companies must be able to communicate their response to the pandemic in a way that aligns with their brand values and reinforces their reputation. Allegravita has helped companies maintain their brand image and reputation by developing strategies that showcase their commitment to their stakeholders and the wider community.

The COVID-19 pandemic has also changed the way companies communicate with their stakeholders. With many people now working from home, companies must be able to communicate effectively through digital channels. Allegravita has helped companies adapt to this new reality by developing effective digital communications strategies that allow them to reach their stakeholders where they are.

If you would like to discuss your own PR needs during these challenging times, please contact us. Our team of experienced professionals is here to help you navigate the complexities of the pandemic and communicate effectively with your stakeholders.

TAGS: covid-19

Recent posts.

Can a website encapsulate an entire neighborhood? MidtownBrandywine.org proves that it can.

Allegravita is proud to announce the launch of MidtownBrandywine.org, the first-ever website dedicated to the historic neighborhood of Midtown Brandywine in Wilmington, Delaware. The project was a substantial one, as we aimed to encapsulate the beauty and uniqueness...

Massive website consolidation project successfully delivered for non-profit CouldYou?

At Allegravita, we are passionate about digital marketing and PR, especially when it involves working with organizations that are committed to making a positive impact in the world (we do, in fact, have two decades of proud marketing and communications support for...

New year, new website!

With 2023 comes a new refresh of the Allegravita website! We're celebrating our 20th anniversary this year, and as the focus of our work has continued to shift away from China to the United States and Europe (our ratio is now about 90% towards the latter), we felt it...

Allegravita’s digital marketing services

In today's fast-paced and ever-evolving digital landscape, companies must have a strong online presence to succeed. At Allegravita, we are expert digital marketers, offering a range of services to help companies reach their target audience and achieve their...

Content marketing is storytelling

In today's digital age, content marketing has become an essential tool for organizations to reach their target audience and achieve their communications goals. But what exactly is content marketing? Some might say it's just a fancy term for storytelling. And in many...

Time to step up your marketing collateral game

The COVID-19 pandemic has taken a toll on in-person events and conferences, but as the world slowly recovers, companies are looking to make their mark in the new normal. To stand out in the crowd, it's crucial to have top-notch marketing materials that effectively...

Proactive or reactive PR? We say, both.

Public relations (PR) is an effective tool for organizations to communicate with their stakeholders, build brand reputation, and manage their image. PR can be proactive or reactive, and understanding the difference between the two is crucial for effective...

Events are returning. The new, new normal.

As the world continues to recover from the COVID-19 pandemic, companies are finally starting to return to hosting and attending events. With the increasing availability of vaccinations, it's becoming safer to gather again, and businesses are looking for ways to...

Your brand is the face of your company

Your brand is the face of your company in the marketplace, and it's crucial to make a positive first impression. At Allegravita, we understand the importance of a strong brand identity and we have the tools and expertise to help you create one. Our accomplished...

The pandemic has radically changed your business. Understand your customer’s changed needs.

The COVID-19 pandemic has brought about significant changes to the way businesses operate, and it has also had a profound impact on consumer behavior. In order to stay ahead of the curve and continue delivering results for your clients, it's crucial to understand the...