by Simon Cousins | Oct 8, 2012 | clients, digital marketing
We’re very proud to have been associated with the excellent Australian cool climate winemaker, Belgravia Wines, over the last two years. Our work for Belgravia has encompassed a substantial branding effort, marketing collateral and campaigning in English,...
by Simon Cousins | Mar 8, 2012 | digital marketing
Like many agencies which manage YouTube Channels for clients, the Allegravita team has been eagerly awaiting the mass-rollout of YouTube’s March 2012 Channel design improvements. GigaOM has a good overview of the main features introduced this morning to all...
by Simon Cousins | Feb 1, 2011 | digital marketing
Attention, authors of email marketing (EDM) messages! Careful crafting and of your subject line is necessary, unless you want to run the risk of embarassing and potentially offensive faux pas, such as this one received by our chief exec last week… We’re...
by Simon Cousins | Jan 1, 2011 | digital marketing
Refreshing an existing website — as distinct from creating a website for the first time — has a different set of challenges, opportunities and pitfalls than for new websites. A website refresh project is in many ways a golden opportunity to enhance the...
by Simon Cousins | Dec 14, 2010 | digital marketing
We’re often asked what specific technologies and techniques we use to present our website. Hosting We host this website (and several dozen others) on our own fully-owned internet server which is housed in an exceptionally reliable and well-connected data centre...
by Simon Cousins | Apr 16, 2010 | digital marketing
Is our CEO the first Foursquare user in Beijing to get the special Foursquare Day badge?