by Simon Cousins | Feb 10, 2010 | branding, China business
An introductory note from the author: Firstly, ladies and gentlemen, it should be made clear that everything in this post is discussed within the scope of the Chinese marketplace, and that the opinions expressed herein are mine personally. Brand is an interesting...
by Simon Cousins | Sep 6, 2009 | Allegravita life, branding, China business, PR and strategic communications
As we all know, language is, in most cases, far more than just a number of symbols and expressions. Instead, language is a reflection of a nation’s civilization, its unique thinking and behavior patterns and its geographic location as well....