Our blog.

August 17, 2012

The best of Australia’s fine food showcased in Hong Kong

Media Release

THE BEST OF AUSTRALIA’S FINE FOOD SHOWCASED IN HONG KONG

Hong Kong, 16 August 2012. Today, Australia’s 190-year-old Royal Agricultural Society of NSW (RAS) marked a historic first, showcasing “best of the best” fine foods in Hong Kong. Exhibiting at the Hong Kong Food Expo, the RAS is undertaking its first foreign Expo trade mission in its history.

Fine foods which have been highly-awarded in the RAS’ “Sydney Royal” competitions are being sampled by expert chefs and traders at the Expo through August 20th. “Having my macadamia nut products showcased at the Expo is my Olympic experience”, said Jelbonleigh Estate managing director Donna Burton. As for all producers on display at the RAS’ Hong Kong exhibit, the Byron Bay producer was a Sydney Royal medal winner.

“The range of products on display at the Expo will include olive oils, dairy products, bakery products, sauces and nuts. Their outstanding medal-winning credentials highlight excellence in quality, and we’re confident the products will be well-received in China and Hong Kong,” said RAS CEO Michael Kenny. RAS director of trade and development George Davey said, “Australia has an enviable reputation as one of the world’s leading producers of high quality, clean and safe food. The products we’re showcasing in Hong Kong this week are testament to that.”

Headquartered in Sydney, the non-profit RAS was established in 1822, and received its Royal charter from Queen Victoria in 1891. The RAS has been an influential force in Australian agriculture for almost two centuries.

The products on display have been judged as exceptional by Australia’s leading food experts at the “Sydney Royal” fine food, dairy and wine competitions, and have enviable reputations in Australian food trade and consumer markets. The Sydney Royal competitions are internationally known for their rigour and integrity. Australians recognise Sydney Royal medals as the mark of excellence and the foods that win them as the ‘best of the best’.

The RAS’ Sydney Royal organisation is also host of the largest annual event in the southern hemisphere, the Sydney Royal Easter Show, which has been ‘bringing the country to the city’ for over a century.

Media information, interview and high-res image requests:

Philippa Lampe – RAS Manager Media & Public Relations
P: + 61 9704 1453 E: plampe (at) rasnsw.com.au

A downloadable media kit of background materials, photos and logos is available from http://dl.dropbox.com/u/3273447/RAS-in-Hong-Kong-media-kit-2012-08-16.zip

Ends.

This media release originally appeared on PR Newswire.

 

Recent posts.

Can a website encapsulate an entire neighborhood? MidtownBrandywine.org proves that it can.

Allegravita is proud to announce the launch of MidtownBrandywine.org, the first-ever website dedicated to the historic neighborhood of Midtown Brandywine in Wilmington, Delaware. The project was a substantial one, as we aimed to encapsulate the beauty and uniqueness...

Massive website consolidation project successfully delivered for non-profit CouldYou?

At Allegravita, we are passionate about digital marketing and PR, especially when it involves working with organizations that are committed to making a positive impact in the world (we do, in fact, have two decades of proud marketing and communications support for...

New year, new website!

With 2023 comes a new refresh of the Allegravita website! We're celebrating our 20th anniversary this year, and as the focus of our work has continued to shift away from China to the United States and Europe (our ratio is now about 90% towards the latter), we felt it...

Allegravita’s digital marketing services

In today's fast-paced and ever-evolving digital landscape, companies must have a strong online presence to succeed. At Allegravita, we are expert digital marketers, offering a range of services to help companies reach their target audience and achieve their...

Content marketing is storytelling

In today's digital age, content marketing has become an essential tool for organizations to reach their target audience and achieve their communications goals. But what exactly is content marketing? Some might say it's just a fancy term for storytelling. And in many...

Time to step up your marketing collateral game

The COVID-19 pandemic has taken a toll on in-person events and conferences, but as the world slowly recovers, companies are looking to make their mark in the new normal. To stand out in the crowd, it's crucial to have top-notch marketing materials that effectively...

Proactive or reactive PR? We say, both.

Public relations (PR) is an effective tool for organizations to communicate with their stakeholders, build brand reputation, and manage their image. PR can be proactive or reactive, and understanding the difference between the two is crucial for effective...

Events are returning. The new, new normal.

As the world continues to recover from the COVID-19 pandemic, companies are finally starting to return to hosting and attending events. With the increasing availability of vaccinations, it's becoming safer to gather again, and businesses are looking for ways to...

Your brand is the face of your company

Your brand is the face of your company in the marketplace, and it's crucial to make a positive first impression. At Allegravita, we understand the importance of a strong brand identity and we have the tools and expertise to help you create one. Our accomplished...

The pandemic has radically changed your business. Understand your customer’s changed needs.

The COVID-19 pandemic has brought about significant changes to the way businesses operate, and it has also had a profound impact on consumer behavior. In order to stay ahead of the curve and continue delivering results for your clients, it's crucial to understand the...