Shenzhen is arguably China’s epicenter of innovation and Internet business, and this is no exception for the domain name industry.

Daniel Chen (陈学丹)—also known as the Cookie Monster—of has built one of the largest domain businesses in China and is famous for buying 7,000 .COM (LLLL) names in 2015 for $20 million USD.

Today, the MMX team met with’s leadership team and concluded some important business for the Chinese market involving their .VIP extension.

The MMX team will be working closely with going forward, who equally see MMX as a key long-term strategic partner in China.

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