January 2013’s Allegravita’s Chinese Takeout focuses on the Chinese Spring Festival (also known as the Lunar New Year or the Chinese New Year, which is somewhat of a misnomer since the new year is celebrated across Asia).
If you find this month’s infographic helpful, please consider checking our other Allegravita’s Chinese Takeouts: A Realistic Overview of China, Understanding Chinese Holidays for Better Business Outcomes, and Colors to Use and Colors to Avoid in China and Gifts in China: What to Give, What to Avoid.
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PLEASE CONSIDER THE OTHER INFOGRAPHICS OF AllEGRAVITA’S CHINESE TAKEOUT “ENTER THE DRAGON” SERIES
TRANSCRIPT OF THIS INFOGRAPHIC
ALLEGRAVITA’S CHINESE TAKEOUT
ENTER THE DRAGON: A REALISTIC OVERVIEW OF CHINA
A CHINA-ENTRY GUIDE·PART 5 OF 12 · JANUARY 2013
Chun Jie (Lunar New Year, aka Chinese New Year, aka Spring Festival)
Good Mandarin Chinese phrases to use during the new year are “新年快乐”(xīn nián kuài lè, “Happy New Year”) or “元旦快乐” (yuán dàn kuài lè, “Happy Yuan Dan”).
Date: Jan-Feb (Depending on lunar calendar.
Duration: 7 Days.
Spring Festival Travel
Highway & waterway 92%
Total = 3,154,000,000 trips made
Highway & waterway 91%
Total = 2,893,600,000 trips made
Retail sales during Spring Festival
2011: USD $61,769,870,963
2012: USD $74,194,515,920 (+15%)
The three industries with the greatest increases in sales:
Tourism during Spring Festival
2011: Total = 153,000,000 people / Total income = USD $12,529,586,928
2012: Total = 176,000,000 people / Total income USD $16,007,072,158
2012 railway income = USD $481,475,050
2012 airline income = USD $868,233,697
Top 10 domestic travel destinations during Spring Festival ranked by revenue
- Chongqing – 21,753,800 tourists
- Beijing – 8,270,000 tourists
- Chengdu – 8,151,000 tourists
- Hangzhou – 6,107,900 tourists
- Shenzhen – 4,562,100 tourists
- Tianjin – 4,000,400 tourists
- Nanjing – 3,160,000 tourists
- Shanghai – 3,142,000 tourists
- Harbin – 2,981,700 tourists
- Sanya – 484,000 tourists
Total tourists = 62,613,900 people.
Total income = USD 5,470,818,454
Top 10 international travel destinations during Spring Festival
- Hong Kong
- Phuket Island
- Kuala Lumpur
Top 4 industries that benefit the most from the holiday economy
- Gifts (Typically, alcoholic beverages and foodstuffs)
Fun facts about Spring Festival
Over 30 billion SMS text messages were sent during the 2012 Spring Festival!
Spring Festival represents the largest share of the overseas luxury market, with $7.2 billion spent in 2012. During the period, Chinese tourists took 62% of the European luxury market, 33% of the North American market and 69% of the Hong Kong, Macau and Taiwanese market.