January 2013’s Allegravita’s Chinese Takeout focuses on the Chinese Spring Festival (also known as the Lunar New Year or the Chinese New Year, which is somewhat of a misnomer since the new year is celebrated across Asia).

If you find this month’s infographic helpful, please consider checking our other Allegravita’s Chinese Takeouts: A Realistic Overview of ChinaUnderstanding Chinese Holidays for Better Business Outcomes, and Colors to Use and Colors to Avoid in China and Gifts in China: What to Give, What to Avoid.

Scroll to the bottom to download a high-resolution version in PDF.

Illuminant infographic about the Chinese Spring Festival

Click to download a high-resolution PDF of Allegravita’s Chinese Takeout: Spring Festival

PLEASE CONSIDER THE OTHER INFOGRAPHICS OF AllEGRAVITA’S CHINESE TAKEOUT “ENTER THE DRAGON” SERIES

Allegravita's Chinese Takeout, Enter the Dragon: A Realistic Overview of China

Enter the Dragon, Part 1 of 12, “A Realistic Overview of China”

Allegravita's Chinese Takeout, Enter the Dragon: Understanding Chinese Holidays for Better Business Outcomes

Enter the Dragon, Part 2 of 12, “Understanding Chinese Holidays for Better Business Outcomes”

Allegravita's Chinese Takeout, Enter the Dragon: Colors to Use and Colors to Avoid in China

Enter the Dragon, Part 3 of 12, “Colors to Use and Colors to Avoid in China”

Allegravita's Chinese Takeout, Enter the Dragon: Gifts in China (What to Give, What to Avoid)

Enter the Dragon, Part 4 of 12, “Gifts in China: What to Give, What to Avoid”

Enter the Dragon, Part 5 of 12, “Spring Festival: The Lunar (or Chinese) New Year”

TRANSCRIPT OF THIS INFOGRAPHIC

ALLEGRAVITA’S CHINESE TAKEOUT

ENTER THE DRAGON: A REALISTIC OVERVIEW OF CHINA

A CHINA-ENTRY GUIDE·PART 5 OF 12 · JANUARY 2013

Chun Jie (Lunar New Year, aka Chinese New Year, aka Spring Festival)

Good Mandarin Chinese phrases to use during the new year are “新年快乐”(xīn nián kuài lè, “Happy New Year”) or “元旦快乐” (yuán dàn kuài lè, “Happy Yuan Dan”).

Date: Jan-Feb (Depending on lunar calendar.

Duration: 7 Days.

Greetings: Yes.

Gifts: Recommended.

Spring Festival Travel

2012

Highway & waterway 92%

Railway 7%

Airline: 1%

Total = 3,154,000,000 trips made

2011

Highway & waterway 91%

Railway 8%

Airline: 1%

Total = 2,893,600,000 trips made

Retail sales during Spring Festival

2011: USD $61,769,870,963

2012: USD $74,194,515,920 (+15%)

The three industries with the greatest increases in sales:

Clothing (18.7%)

Jewelery (16.4%)

Food (16.2%)

Tourism during Spring Festival

2011: Total = 153,000,000 people / Total income = USD $12,529,586,928

2012: Total = 176,000,000 people / Total income USD $16,007,072,158

2012 railway income = USD $481,475,050

2012 airline income = USD $868,233,697

Top 10 domestic travel destinations during Spring Festival ranked by revenue

  1. Chongqing – 21,753,800 tourists
  2. Beijing – 8,270,000 tourists
  3. Chengdu – 8,151,000 tourists
  4. Hangzhou – 6,107,900 tourists
  5. Shenzhen – 4,562,100 tourists
  6. Tianjin – 4,000,400 tourists
  7. Nanjing – 3,160,000 tourists
  8. Shanghai – 3,142,000 tourists
  9. Harbin – 2,981,700 tourists
  10. Sanya – 484,000 tourists

Total tourists = 62,613,900 people.

Total income = USD 5,470,818,454

Top 10 international travel destinations during Spring Festival

  1. Hong Kong
  2. Phuket Island
  3. Singapore
  4. Bangkok
  5. Bali
  6. Seoul
  7. Maldives
  8. Cambodia
  9. Tokyo
  10. Kuala Lumpur

Top 4 industries that benefit the most from the holiday economy

  1. Transportation
  2. Telecommunications
  3. Tourism
  4. Gifts (Typically, alcoholic beverages and foodstuffs)

Fun facts about Spring Festival

Over 30 billion SMS text messages were sent during the 2012 Spring Festival!

Spring Festival represents the largest share of the overseas luxury market, with $7.2 billion spent in 2012.  During the period, Chinese tourists took 62% of the European luxury market, 33% of the North American market and 69% of the Hong Kong, Macau and Taiwanese market.

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