Tactical implementation

Plan strategically. Implement tactically.

Allegravita’s tactical implementation of your strategic communications plan frequently encompasses:

  • The creation of a public relations program of an initial 12 months duration; proactively write and insert stories into diverse Chinese media outlets; manage media clippings and reporting
  • Field Chinese and Hong Kong media enquiries on behalf of your enterprise; escalate appropriately; track enquiries through to satisfactory completion
  • Provide Chinese and Hong Kong media relations training in intensive form to nominated executives; provide short-form Chinese media relations crash-courses to other personnel from time-to-time
  • Design and stage special events to support your public relations profile and to positively influence suspects, prospects, clients, partners, academics, thought-leaders and regulators
  • Develop and deliver a set of communications collateral items in Simplified and/or Traditional Chinese and English to streamline and standardize the way your staff introduce and market your company in China
  • Design and execution of digital marketing and communications platforms, such as microsites, websites, Electronic Direct Marketing, and social media campaigns
  • Be responsive to ad-hoc business intelligence research briefs

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