Allegravita Tagline

ALLEGRAVITA’S VALUES

What is an allegravita?

Like Xerox, Kleenex, Google and Coke, our name, Allegravita, is a neologism.

We created our name from Latin roots, and we interpret it to mean “a happy way of life”, which is the fundamental purpose of our existence according to ancient Chinese scholars.

Allegravita’s colors represent green earth and blue water, paying respect to the ancient Chinese cosmology of 风水 (feng shui, or, “earth and water”). Our brand colors are presently arrayed in an aggressive paramilitary camouflage pattern, indicating the no-nonsense results-driven approach of the Allegravita Methodology.

Allegravita’s Values guide our work.

Allegravita people take a passionate interest in our industry, and in our clients’ industries. We are natural-born autodidactic polymaths, forever hungry for greater understanding.

Allegravita people are actively engaged in the world of ideas. We operate in a state of awareness of the stimuli that seek to persuade us, for we are masters of persuasion and possess superpowers over audiences and consumers.

Allegravita people are respectful, brave and accountable. We share well, argue well, and listen well. As communications professionals, we proactively strive to be our best selves.

Allegravita people work hard. Our no-nonsense results-driven Allegravita Methodology provides our clients with the relentless delivery they expect of us.

Want to get your business integrated seamlessly into China?